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• Online Marketing
• Offline Marketing
• Custom Marketing Plan

Offline Marketing

Covering All of the Bases

Marketing offline is a great way to compliment your online campaigns. It helps target people who otherwise might not spot your online presence. Plus it helps you target people who have Internet access and email when you include your URL or web site address in all of your ads. Let Luminati Web Solutions develop an offline marketing campaign to boost your sales.

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Direct Mail

A professionally designed direct mail piece with a special offer or emotive call to action sent to a properly targeted list of prospects can be a very effective marketing tool. We can walk you through the process - from the design of your mail piece, to quality printing, to selecting your targeted list.

If you already have a mail piece designed, or would like to design it yourself, Vista Print offers the ability to use your own design on dozens of different items. We have been using Vista Print for all of our printing needs for years, and have always been pleased with their prices and quality of service.

For targeted lists, we have found infoUSA to be an invaluable resource. Their targeting options and their affordable pricing make them our lead source of choice.

Inserts

Ask for media kits from print publications that target your industry readers. Find out their rates for inserts, and let us help you create a marketing insert for your products and services that targets Internet users and includes your URL and email address. Do include a phone number (toll-free, if possible) for those who have technical difficulties or prefer to call.

Business Cards

Gradually distribute your business cards – with your website and email address on them. Volunteer to teach about your area of expertise if the chance arises, of course distribute your marketing materials with our website and email address on them, too.

Teach

Hold affordable (or free) offline classes at a local community center or other educational facility. Share your knowledge in your area of expertise with attendees. And make sure to distribute handouts with complete contact information, including your website and email address.

Be pro-active and post-active by announcing your classes in a press release to the local media; radio, television, print publications. And follow up by inviting students to enter feedback and referrals in your website form after the class if over. Capture their contact information, enter it into your database, and follow up regularly – sending them your ezine and product / service announcements, both via email and regular postal mail.

Organizations

Target your offline marketing to groups of people who will actually be interested in your product or service; i.e. local associations and organizations. Check your Yellow Pages for groups near you and find out when their meetings are. Call ahead to make sure guests are welcome. Then go and network at an easy pace, not fast. Slowly work your way into the group and make sure it would be a good fit for you; you’ll want to give at first, then you’ll receive later on (maybe after your first year, even).

Use caution before rushing to join during or after the first meeting. Take your time to make sure the group would be a good fit for you and your business operations. Sometimes group operations are lacking or suffer due to board member turnover, the economy, new industry laws, etc. So you might benefit from waiting to join for several months down the road, or trying a different group all together.

Reach out and advertise offline to compliment your online strategy. And remember to include your website and email address on all of your marketing tools.

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